Generating leads in a "boring" industry on Facebook. EasyZZP is a start-up accountancy firm for SMEs. They take over your entire bookkeeping for a fixed price per month. This year they won the Dutch national accountancy awards and they have have a 9/10 client rating. EasyZZP feature in-the-cloud bookkeeping combined with a pretty neat app to scan invoices, answer questions from your accountant, monitor company results etc, etc.