Case Study

Be Activewear

Be Activewear is an online retail store selling Australian gym and swimwear. They now stock over 60 leading brands. Their aim is to make your decision easy with the best Australian labels in one store with designs for your activity level, style and most of all affordability. As you gain your confidence in the gym, outdoors, at home and even walking down the street, Be Activewear will be right there with you.

Industry
Apparel
Solution
Template Library
Campaign Run
2018

The Success

Carousel ads with video proved to be a great tactic by Be Activewear.

The two ad sets reached a return on ad spend at 8.98, which is 200 % higher than their target goal. With the lookalike audience slightly outperforming the broad targeting audience.

200%

Increase in Return On Ad Spend

125%

Increase in Click Through Rate

The Challenge

Increase sales via new customers and increase brand awareness.

Be Activewear was looking to engage new customers, convert them buyers, and increase awareness around the brand with eye catching and professional content.

I was so excited about the ease of creating professional videos so quickly for my Facebook and Instagram ads. This has allowed me to really position the business the way that I have always wanted to, without the large spend of agencies. The results from the campaign have been amazing thanks to the Shakr videos.

Julie New‍ Founder

The Solution

Carousel ads on Instagram and Facebook feed, with Shakr-made videos.

Be Activewear ran Carousel conversion ads in the Facebook and Instagram feeds, using Shakr videos as the first tile in order to grab user attention. The square video templates Be Activewear used are specifically designed for direct response and conversion optimization.

The campaign was split into 2 ad sets that focused on different target audiences. The first set was a lookalike audience of top 5% customers (excluding purchases in the last 90 days) and the second was a broad based target focused around Fitness and health (excluding lookalike and purchases in the last 90 days).