A platform for DIY classes and handmade products, Idus saw a 404% improvement in incremental add to carts and 274% improvement in incremental number of purchases compared to BAU creative with localized ads on Facebook and Instagram. With Shakr, they were able to make more engaging ads for each of their target location.
Dynamic Geo Ads proved to have substantial positive impact on ROI, with a 404% improvement in incremental add to carts and 274% improvement in incremental number of purchases compared to BAU creative.
Increase in Add to Cart Conversions
Increase in Sales Performance
Idus mainly focused on engaging new and potential customers to convert them into buyers for the May Family Month promotions.
The key to performance marketing is optimizing efficiency through fast testing. With Shakr, we could successfully test diverse creatives and achieve meaningful results on user acquisition with a decreased internal resource.
Idus leveraged Dynamic Geo Ads to serve locally relevant product videos across South-Korea during the May Family Month promotions.
Dynamic Geo Ads combines the power of high quality motion graphic videos with location data, resulting in relevance at scale with no compromise on creative quality and brand guidelines.