Case Study

Glam Corner

Founded in 2012 and based in Sydney, GlamCorner is the leading online destination for women in Australia to rent designer clothing and accessories. With +6,000 items across +200 local and international labels, there is something for all kinds of occasions. Their mission is to create a convenient, simple and personal fashion experience that empowers every customer to reduce their individual contribution to landfill by borrowing clothing for once-off occasions as a sustainable alternative to purchasing and disposing afterwards. In doing so, we aim to support designer labels by introducing their brands to a larger market.

Industry
Apparel
Solution
Template Library
Campaign Run
2018

The Success

Increase in CTR with placement asset customization.

Fashion rental company GlamCorner achieved a 62% increase in click through rate with placement asset customization. By using separate aspect ratio variations of a video for each placement within an ad, they did not have to create several ads in order to serve the perfect video to the right place.

Testing ad sets with and without stories ads placement and ad sets with placement asset customization for feed and stories led to great results. The numbers indicate that running ads with placement asset customization substantially outperformed ads without placement asset customization.

62%

Increase in Click Through Rate

31%

Decrease in Cost Per Action

33%

Increase in Relevance Score

The Challenge

Improve ad performance and conversions.

GlamCorner wanted to attract new users who have never placed an order on their website and convert them into first time buyers.

Shakr has given us more freedom to create engaging and visual content without the need of a big production team. And we can see that Shakr-made videos are a major contributor in the performance of our ad campaigns.

Izabella Bueno‍ Digital Marketing Specialist

The Solution

Vertical and square video designs with placement asset customization.

GlamCorner targeted active trend and fashion shoppers nationwide, with the correct aspect ratio for each placement. A square video for Instagram and Facebook feed in combination with a vertical video for Instagram stories.

With placement asset customization they utilized a different video for instagram stories without the need of creating a separate ad. With Shakr, they were able to create great vertical and square videos in minutes, by adding their own pictures and text description.