Case Study

Twosisters

Twosister's The Label is based in Adelaide, Australia and started off in 2013 with the goal of bringing different styles that can represent a wide range of girls all around the world. They believe that every girl has their own style and according to the great Yves Saint Laurent, “Fashion fades, style is eternal”. With this statement in mind, Two sisters clothing was born to bring different styles that can allow every girl to express their style through fashion. Two sisters believe that it is not about wearing what is in trend or wearing the prettiest clothes, but all about wearing what feels comfortable and represents your style!

Industry
Apparel
Solution
Template Library
Campaign Run
2018

The Success

Instagram stories proved to be an excellent ad placement for Twosister's The Label's target lookalike audience.

These key metrics paint a descriptive picture of how effective Instagram stories ads in combination with Shakr designs can be.

40%

Decrease in Cost Per Click

44%

Increase in Return On Ad Spend

43%

Increase in Revenue

The Challenge

Reach and engage potential customers with video ads.

Twosister's The Label were looking to attract new customers to their online store with engaging video ads on Instagram stories, an ad placement regarded as a perfect fit for their audience.

We've thoroughly enjoyed the process of having branded videos created for us with Shakr. By using the platform, Right Hook Agency has saved us hours and hours of time, allowing us to roll out quality video content much quicker.

They've been able to take our simple video creative and develop numerous variations from one piece of video - enabling us to be more efficient internally, leveraging each piece of content further.

Twosisters The Label

The Solution

Carousel ads on Instagram stories, with Shakr-made vertical videos.

In collaboration with their marketing partner Right Hook Digital, Twosister's The Label have decided to reach people similar to their current customers with the Instagram Stories ad placement.

With a three-video carousel ad, they wanted to showcase best selling products in order to attract potential customers to their online store. With Shakr, they were able to create great vertical and square videos in minutes, by adding their own pictures and text description.

Templates Used:

Coffee Time, Neon Sign, Gentle, Pink Triangle