Case Study

Morgan Lane

Morgan Lane is a luxury lingerie and sleepwear for the fashion obsessed. It introduces a new fresh perceptive to lingerie by making it playful for women to approach. Each season is a new theme, filled with fun illustrated prints, contemporary techniques, and surprising trims or hardware.

Industry
Apparel
Solution
Template Library
Campaign Run
2018

The Success

Improved overall key metrics by converting static images to branded video designs.

For Morgan Lane, the transition from static images to branded video designs improved CTR’s, CPC’s and ROAS. In times of increased competition, ads with motion are a vital part of grabbing user attention.

55%

Decrease in Cost Per Click

112%

Increase in Click Through Rate

The Challenge

Increase sales via new customers and scale creative.

Morgan Lane wanted to utilize custom video ads at scale for each special occasion and product release, without compromising brand guidelines and creative quality.

I had a great experience working with Shakr. They were able to easily turn existing content into something new and exciting, as well as achieve conversions through video. Shakr successfully met my brand requirements for design while letting me scale my video production to meet the needs of the video marketing landscape of today.

Morgan Curtis‍ Founder

The Solution

Custom videos for Instagram and Facebook.

In order to engage and convert fashion obsessed woman, Morgan Lane ran video ads towards a 1 % lookalike audience on Instagram and Facebook. Custom video designs were created to give the audience a tasteful and non-intrusive ad experience, and a positive brand perception of Morgan Lane.

Videos were created for Labour Day Sales and new product releases. All Made To Order Custom Collections, all with positive results. Shakr made it possible to scale video production to meet the demands of new product release and special occasion campaigns.